teamzr1
Supporting vendor
Analysis of 1.2 million new car listings found the average new vehicle is priced 9.9 percent above MSRP, and all new vehicles have average prices that are above MSRP. Additionally, some new vehicles are priced well above the 9.9 percent average.
“Dealers have responded to market conditions by pricing cars above MSRP to make a higher profit on specific models and to help offset lower sales volumes due to restricted new car production,”
In today’s market, consumers are willing to pay well-above sticker price for the most in-demand vehicles because it’s the only way they can get the vehicle of their choice and avoid a lengthy wait.
The top 15 cars with the highest price increases range from 1.9 to 2.7 times above the 9.9 percent average for all vehicles.
“Dealers have responded to market conditions by pricing cars above MSRP to make a higher profit on specific models and to help offset lower sales volumes due to restricted new car production,”
In today’s market, consumers are willing to pay well-above sticker price for the most in-demand vehicles because it’s the only way they can get the vehicle of their choice and avoid a lengthy wait.
The top 15 cars with the highest price increases range from 1.9 to 2.7 times above the 9.9 percent average for all vehicles.