Thats one beautiful Daimler SP250! Can't call it a Daimler Dart can we? ............
No, indeed we can't! Daimler designed the car very much with the american market in mind - fins, V8 motor...that's what the yanks like, right? When it was introduced at the 1959 New York Motor Show (where it was incidentally voted the ugliest car at the show - not an auspicious start?) as the Daimler Dart, Chrysler, whose Dodge division was already selling a car with the Dart name, took exception.
Under threat of legal action Daimler quickly changed the name, rather unimaginatively, to SP250. SP for Sports and 250 indicating the engine size 2.5 litre.
This was the original american sales brochure....
I think what particularly pissed Chrysler off was not just the name but the remarkable similarity of the script used to that of the contemporary Dodge Dart emblem....
Anyway, the name was changed as the later sales brochure - now anglicised - shows.....
Incidentally, I own the Dodge Dart badge in the piccie above and occasionally toy with the idea of fitting it to the SP. I'm still undecided, but I guess the risk of a multi-million dollar lawsuit by Chrysler now is slim...?
As an aside, the SP250 V8 engine features hemispherical combustion chambers. Chrysler I believe has copyrighted the 'Hemi' name so not only can we not call the SP250 a 'Dart', we can't call it a Hemi either!
Despite its enhanced practicality the SP250 was, not surprisingly, outsold many times over by the contemporary 'Vette.