teamzr1
Supporting vendor
A report from automotive supplier Axalta (formerly known as DuPont) points out that in 2022 boring white remained the most popular color in North America for the 16th year in a row, with gray and black in the runner-up positions, the same as they have been for the past 25 years.
However, blue did manage to climb into the fourth spot for the second straight year. Blue was also fourth back in 2008
Femabitch, Jennifer Widrick, director of Global Color, Material, and Finish at General Motors
Chevy’s diverse lineup and customer base allow Widrick and her team to push the limits of exterior color options.
Right now, Widrick says, low-gloss and solids are popular, while effect pigments rich, highly chromatic, complex colors like blues, greens, oranges, and reds are having a moment as well.
“Chroma [bright, vibrant color] is on the rise, and people want those opportunities where instead of a black you might opt for a blue,” she says.
“Certainly red indicates sport, and we’ve seen a lot of feminist lighter colors come into play, so the market is quite open, and that’s what is exciting about Chevrolet.”
One growing trend is a pop of color on the roof to contrast with a more solid, neutral-colored vehicle body, or vice versa.
“The Trailblazer is an excellent example of how the available two-tone roof opens up the flexibility to really have a lot of bold color,” Widrick says
However, blue did manage to climb into the fourth spot for the second straight year. Blue was also fourth back in 2008
Femabitch, Jennifer Widrick, director of Global Color, Material, and Finish at General Motors
Chevy’s diverse lineup and customer base allow Widrick and her team to push the limits of exterior color options.
Right now, Widrick says, low-gloss and solids are popular, while effect pigments rich, highly chromatic, complex colors like blues, greens, oranges, and reds are having a moment as well.
“Chroma [bright, vibrant color] is on the rise, and people want those opportunities where instead of a black you might opt for a blue,” she says.
“Certainly red indicates sport, and we’ve seen a lot of feminist lighter colors come into play, so the market is quite open, and that’s what is exciting about Chevrolet.”
One growing trend is a pop of color on the roof to contrast with a more solid, neutral-colored vehicle body, or vice versa.
“The Trailblazer is an excellent example of how the available two-tone roof opens up the flexibility to really have a lot of bold color,” Widrick says
