Jaguar

[Roscobbc]

Not quite. My point is, we as car fans all remember the Jaguar of old. The F-Type is the only model I really had any interest in and they only sold 64,241 units worldwide in 2023 out of JLR’s total of 431,733. Jaguar was losing money for every car it sold and none of us who remember the good old days are buying any of their cars and we won't be around for much longer (your mileage may vary!). So, they need to switch their focus and target a new market otherwise they risk going the way of many other brands and just becoming obsolete.

Best blame the individuals who for years have been 'sucking-up' the adverts, hype and media BS relating to BMW, Mercedes and Audi products (perhaps include VW to a lesser degree) - all manufacturing good cars (most of the time - even if they were illegally 'doctoring' diesel emission figures).
From a marketing perspective (and they all had/still have very clever advertising agencies) they were drumming home their individual sales speil regularly on TV, magazines, at race events etc etc. They invested in UK based dealer networks who would build superb dealer franchises where the car owner was cosseted in nice surroundings, coffee and buicuits on-tap etc etc. And yes, the cars were good, very good - as was the customer service - but perhaps not necessarily any better than some other brands in the marketplace. 50 or so years of carefully presented advertising, marketing, product placement, and of course product quality and reliability now see dominant brands such as these being the first choice of vehicle (whether a daily driver, sports car, luxury cruiser or 4x4) for so many perhaps 'non-thinking' people. And by non-thinking I mean those who following TV/Media advertising 'believing' they are 'buying into' the virtues of owning and driving such a vehicle.

 

[Mr. Cricket]

Best blame the individuals who for years have been 'sucking-up' the adverts, hype and media BS relating to BMW, Mercedes and Audi products (perhaps include VW to a lesser degree)

No German cars in this household. My wife made the mistake of buying a Merc 4x4 that could pull a house down but a pile of shit non the less fraught with endless faults

 

[antijam]

The new 'rebrand' ad has sparked a raft of YouTube reaction, for example......

Perhaps a return to a more direct style of advert might appeal to the traditionalists......


(OK this time?)

 

[Chevrolet]

 

[Steven Smith]

 

[Mr. Cricket]

Mines in Jaguar for service tomorrow. Will be hard to not bring the subject up....

 

[Chris Sale]

Why don't yo go dressed up as a Teletubby?

 

[Chevrolet]

Mines in Jaguar for service tomorrow. Will be hard to not bring the subject up....

If they are cutting the dealer nework by 75%, presumably you will be asking about that?

 

[Mr. Cricket]

Why don't yo go dressed up as a Teletubby?

My wardrobe is too conservative Chris I could try one of her summer frocks I guess paired with some high heels

 

[Mr. Cricket]

If they are cutting the dealer nework by 75%, presumably you will be asking about that?

Good one, anymore requests

 

[Mr. Cricket]

I took a pic today for those with fitment / quality gripes. It's no RR but a nice place to be

 

[Chevrolet]

Good one, anymore requests

Yes, Ask them how the 15 DEI (Diversity, Equity & Inclusion) groups are doing? You don't want unhappy people servicing your car?

 

[Mr. Cricket]

I'd also prefer the best qualified mechanic male or female servicing it not some DEI box ticker thank you

 

[Oneball]

Yes, Ask them how the 15 DEI (Diversity, Equity & Inclusion) groups are doing? You don't want unhappy people servicing your car?

Diversity in engineering is one of the massive success stories of the last twenty years. I’m a civil engineer, when I left university I went to work for Tarmac, they had 100 places that year and filled just over 60 of them, there was 1 girl and we were all white. No one but white boys did engineering at university, and they couldn’t get enough applicants for university places or jobs.

The big engineering firms along with the I.C.E., I.E.E. and I.Mech.E. had a massive drive to increase the numbers of engineers who were women and ethnic minorities. We now manage to provide close to the required number of engineers purely because the pool of people who are interested has increased.

You probably think this is “woke, DEI” nonsense:



But it’s helped us start to produce a new generation of engineers that can actually let this country build things again. This country built the modern world and by opening engineering up to everyone we can be at front again.

 

[Roscobbc]

Had to deal with a fair number of highly qualified relatively 'new' female and overseas originating electrical and lighting engineers in the later years of my working life.....and they certainly bring an enhanced level of professionalism to architecture and building services engineering. Cuts through that tedious old school 'male' mindset of beer, golf and football (followe by work related matters)

 

[Mr. Cricket]

Dropped the car off at JLR which is set to become LR only having dropped the Jag bit. The guy who booked me in was quite happy to chat and was flabbergasted with Jaguar's vision for the future especially with the all electric only model as the current electric option has been a flat out failure. Jag held a competition with all the dealerships to flog the most I-Pace and the Stockport JLR won with a mighty FIVE sold whereas some sold ZERO. Doesn't bode well... The future is two 'boutique' Jaguar outlets, one in the south, one in the north where you'll be greeted with a glass of bubbly while you spec out your new electric Jag from five options.

Expecting a call to say my brake pads need replacing, blinker fluid needs topping off etc, etc.. NO THANKS

 

[Nassau65]

Sad to see what a great British marque has turned into. My old grandad was a jag man, he would be horrified

 

[antijam]

Diversity in engineering is one of the massive success stories of the last twenty years.......... it’s helped us start to produce a new generation of engineers that can actually let this country build things again. This country built the modern world and by opening engineering up to everyone we can be at front again.

Couldn't agree more - sadly it has only been since the turn of the millennium that diversity has really made inroads into the traditionally white male orientated fields of engineering.
Back in the '60's I trained as an Aeronautical and Mechanical engineer (my first job after qualifying was as a design engineer on Concorde) and subsequently worked in a wide variety of engineering companies. When my elder daughter was starting to plan her future I actively discouraged her from following in her father's footsteps. I did this not because I didn't think she had the aptitude or ability but because after many years in industry I was appalled at the patronising and demeaning attitude towards professionally qualified girls I'd observed among some colleagues and management in particular and the major hurdles female engineers had to overcome to achieve promotion and recognition.
My daughter became a teacher, a field in which she gained recognition of her abilities and professionalism from both male and female colleagues and considerable personal success. (The old adage that those who can, do - those who can't, teach was never less true than in her case) Had she gone into engineering she may well have had an equally rewarding career, but the struggle for success would have been much harder.

 

[Chuffer]

Dropped the car off at JLR which is set to become LR only having dropped the Jag bit. The guy who booked me in was quite happy to chat and was flabbergasted with Jaguar's vision for the future especially with the all electric only model as the current electric option has been a flat out failure. Jag held a competition with all the dealerships to flog the most I-Pace and the Stockport JLR won with a mighty FIVE sold whereas some sold ZERO. Doesn't bode well... The future is two 'boutique' Jaguar outlets, one in the south, one in the north where you'll be greeted with a glass of bubbly while you spec out your new electric Jag from five options.

Expecting a call to say my brake pads need replacing, blinker fluid needs topping off etc, etc.. NO THANKS

Says it all really doesn`t it ? Do they not realise that making cars no one wants to buy is a recipe for disaster . William Lyons must be spinning in his grave . At the time most car enthusiasts thought that the British Leyland days of Jaguar were a less than stellar period of Jaguar`s history , but the current situation is beyond belief !
To top it all we now have car manufacturers pleading with the Government to provide more assistance in helping them achieve the EV production / sales targets set . That means all us tax payers will once again foot the bill for ill conceived politically motivated targets and help pay for cars for other people to drive .

 

[Oneball]

A number of European car manufacturers lobbied for the EV targets. They thought they had a technological advantage over the Chinese that would protect them from the Chinese’s cheaper production costs.