£100,000.00 plus
From the Mail:
Jaguar boss says it has 'no desire to be loved by everybody'
Jaguar bosses have doubled-down on the company's daring rebrand and switch to electric vehicles, with its managing director saying the plan is to be 'bold and disruptive' while its chief creative officer defended its radical new look by suggesting the car firm 'has no desire to be loved by everyone'.
The comments were made overnight during
Jaguar's unveiling of its new Type 00 concept car in the US.
Two versions, one in 'London Blue' and a second in a striking fuchsia tone called 'Miami Pink', were revealed to what has been a mixed public reaction.
While not a production model itself, the monumentally-proportioned car signals the design language of the three EVs that will arrive in showrooms from 2026, starting with a
£100,000-plus four-door Grand Tourer.
Having already caused a major stir with its controversial rebrand last month, in which it said it will ditch the classic roaring Jaguar motif in favour of contemporary logos and released a 30-second campaign advert featuring a diverse group of models in exuberant fashion wear but no cars, executives last night spoke out to justify the decision to turn a corner on the company's century-long heritage.
Speaking to
Sky News at the Type 00's launch in Miami in the early hours, managing director Rawdon Glover responded to the suggestion that the company had 'gone woke', saying: 'We want to be bold and disruptive... we're clearly in the conversation.
He added: 'More people have been talking about Jaguar for the last two weeks than - goodness, for so much longer. Car companies unveil new cars all the time and go completely unnoticed.'
Chief creative officer Gerry McGovern also welcomed and encouraged the controversy the company had created in recent weeks with 'an uncompromising creative approach' and accepted this would polarise opinion, but emphasised: 'At our very best we have never conformed.'
Etc, etc..
While the strategy to remain 'relevant' in a full year of no car sales maybe sound, there's no way these will make it to production and even when the scaled down production model is unveiled who's going to pay over a hundred grand for a jaGUar that will likely be fraught with electrical gremlins